Play-Doh-Mation

Has anyone seen this commercial yet? It's an incredible technical feat, and simply beautiful to watch—blobs of Play-Doh that multiply into rabbits as they happily hop all over New York City. Watch the clip and then head on over to the Sony website, where they have it in hi-res and behind the scenes footage of how they pulled it off. The Sony website also has a pretty innovative interface. This should get your juices flowing! A victory for stop-motion in a world of CG animation.

(Thanks Cartoon Brew)