Great article in the New York Times (I found through John K):
"Strawberry Shortcake was having an identity crisis. The “it” doll and cartoon star of the 1980s was just not connecting with modern girls. Too candy-obsessed. Too ditzy. Too fond of wearing bloomers....She is not the only aging fictional star to get a facelift. An unusually large number of classic characters for children are being freshened up and reintroduced — on store shelves, on the Internet and on television screens — as their corporate owners try to cater to parents’ nostalgia and children’s YouTube-era sensibilities. Adding momentum is a retail sector hoping to find refuge from a rough economy in the tried and true."
UGH. The article details more atrocities on cartoon characters.
"For parents, nostalgia is considered a bigger sales hook than ever because of the increasingly violent and hyper-sexualized media landscape."
And this is the solution? Strawberry Shortcake gets a makeover? Why not make a NEW character for girls?
"At KidsWB.com, which is rolling out a revised site over the summer, the studio will let people customize Looney Tunes characters as they see fit...You want a dark, Goth version of Tweety Bird? Have at it,” said Lisa Gregorian, executive vice president for worldwide marketing at Warner Brothers Television."
Now, that would be a sight!