Friday, May 2, 2008

Brad Bird on Fostering Innovation

via Gigaom:

We were just talking about Brad Bird today (and his work on The Incredibles). Read this article about why he was hired to Pixar, and some ideas he has on fostering innovation. Here's specifically what Steve Jobs told him:

"The only thing we’re afraid of is complacency—feeling like we have it all figured out,” Bird quotes his boss as saying “…We want you to come shake things up." Bird explains to McKinsey how he did it — and why, for “imagination-based companies to succeed in the long run, making money can’t be the focus.”

He offers 9 key lessons (detailed in the article)

Herd Your Black Sheep
Perfect is the Enemy of Innovation
Look for Intensity
Innovation Doesn’t happen in a Vacuum
High Morale Makes Creativity Cheap
Dont Try To “Protect your success”
Steve Jobs Says ‘Interaction = Innovation’
Encourage Inter-disciplinary Learning
Get Rid of Weak Links
Making $$ Can’t Be Your Focus

--Thanks, Matt!

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