Wednesday, July 29, 2009
Peter just passed this on to me. It's a video/trailer for a book by Charles Leadbeater that puts into perspective the potential of the Web and how it continues to bring like minds together and spread ideas so effectively. That's definitely one of the primary goals of Creative Juices. It begins "Welcome to the world of We Think"...and continues "The Web gets really interesting when people pool their ideas...then they start to be really creative." It proclaims that where the 20th century was about Mass Production, the 21st century will be about Mass Innovation. Also, instead of you are what you own, it becomes you are what you share.
...an interesting way of communicating the message in its own right, too.
Here's a link to We-think where you can download and read the first 3 chapters.